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Minor - Entrepreneurship in the Arts

The Artist Entrepreneur: Innovation & Leadership in the Arts

The NEWEST Minor program that Combines Creativity and Innovation!
The CSUSB College of Arts & Letters together with the CSUSB School of Entrepreneurship are proud to bring you this exclusive minor field of focused study...

The Minor in Entrepreneurship in the Arts is aimed at students in the College of Arts and Letters who are seeking to blend their primary area of study in arts and humanities with entrepreneurship. Specifically, the goal of this minor is to educate students as to the nature and accessibility of entrepreneurship, to celebrate, explore, and capitalize on their inherent creativity as students of the arts and humanities, and to teach them the practical entrepreneurial skill sets that they will need to be able to blend their area of expertise with entrepreneurship as they look toward further developing their careers post-graduation.

The primary purpose of this program is to answer the question “what and who is an artist-entrepreneur?” During our time together we will examine the creative intersection between entrepreneurship and the arts, and address the basics of creativity, ideation, and the freedom mindset. As part of this endeavor you will also acquire an understanding of, and healthy appreciation for, the concepts of vision, story-telling, relevance, community, collaboration, networking, improvisation, creative spaces, mentorship, and arts leadership. These courses will feature artist-entrepreneurs as guest lecturers on a regular basis.

ENROLL TODAY! For more information, contact Dr. Lucy Lewis at

Minor in Entrepreneurship in the Arts - 18 units

Improvisational Mind Students Performing at their final


  • / CAL 4000 The Artist Entrepreneur: Innovation and Leadership in the Arts:
    Answers the question what and who is an entrepreneur? Examines the creative intersection between entrepreneurship and the arts, and specifically addresses the basics of creativity, ideation, and the freedom mindset.
  • / CAL 4100 The Artist Entrepreneur's Toolkit:
    Explores the nuts and bolts of small business management skills necessary for an entrepreneurial venture in the arts. Topics surveyed will include, but are not limited to, the basics of finance, accounting, taxation, and legal considerations such as copyright, in addition to marketing and advertising.
  • / CAL 4200 Venture Ideation, Analysis, and Development in the Arts:
    Reviews the concept of ideation and examines the intersection between ideas and opportunities in the arts. Topics include, but are not limited to, pattern recognition, rapid opportunity analysis, resources, and the development of sustainable business models.
  • / CAL 4300 The Artist Entrepreneur Launch:
    Prerequisites: CAL 4000, CAL 4100, and CAL 4200 Examines the process and methods necessary for launching an entrepreneurial enterprise in the arts. Discusses the entrepreneurial and artistic qualities that are key to establishing a successful enterprise and career in the arts. Culminates in a practicum project for the minor Entrepreneurship in the Arts. Semester.
CAL Arts and Entrepreneurship painting picture


  • / Six (6) Elective Units to be chosen in consultation with the Entrepreneurship in the Arts minor program advisor, from coursework from the following departments: Art, Communication Studies, English, Entrepreneurship, Music, Philosophy, Theatre Arts, World Languages.
  • / In addition to the grade point average requirements stated in Program Requirements for a Bachelor's Degree, students must earn a grade of "C" (2.0) or better in all courses required to fulfill the Minor in Entrepreneurship in the Arts.

See What Our Students Have to Say...

"I do believe that this class is preparing us with the necessary skills and ability to apply them to the real world.While my degree course work focuses more on honing the skills of my art, this entrepreneurship course I feel gives us a place and time to develop, refine and envision our professional goals, and learn the business and social skills needed to achieve them."
"We are getting guest artist entrepreneurs that talk to us about their experiences and answers our questions. This is something we cannot get somewhere else. We even get support from them. Another valuable aspect is how it forces us to get out of our comfort zone and try out what we were always scared of doing."

Come and Kick Our Tires!

/ ADMN 1001 – Leadership for Global Challenges: Exploring the Entrepreneurial Mindset a General Education (GE Category E) course that explores the concept of entrepreneurship and how the entrepreneurial lens can be employed to help individuals understand, interact and change the world around them by solving pressing personal, social and global problems. Students will learn the skills and abilities consistent with an entrepreneurial mindset to develop as a whole person by better understanding human behavior, creative endeavors, social relationships, one's relationship to the environment and how stress and failure can be managed.

/ ENTR 3000 – Entrepreneurship and Innovation WELCOME TO A WHOLE NEW APPROACH... Add new skills in entrepreneurship and innovation to your career toolkit! Examines the sources of new ideas and innovation, how ideas move from mind to market, the facets of the entrepreneurial mindset, and how entrepreneurial models and approaches can be applied in any organizational or societal context.

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